Top 5 Cannabis Keyword Tools for Boosting Your SEO Strategy

Top 5 Cannabis Keyword Tools for Boosting Your SEO Strategy

Are you a cannabis or hemp entrepreneur looking to increase your website’s traffic and visibility? If so, keyword research is absolutely essential for building a successful SEO strategy – yet tracking down weed related terms can be more than a little tricky. And thanks to the powers of Google, accessing accurate keyword volume information seems next to impossible; from AHREFS to MOZ and SEMRUSH, other major keyword research tools all rely heavily on data gathered from the leading search engine. Without the input from Google, it seems like tracking down data for cannabis-related terms is nearly impossible… or is it? 

With Google Adwords Keyword Planner off-limits to cannabis entrepreneurs and SEO specialists, finding the right words to boost your search engine optimization strategy can feel a bit like navigating an unfamiliar city without a map. But don’t worry – you don’t have to wander blindly. There are plenty of free and paid tools available that can help you reach your destination. None of the keyword research tools, to our knowledge, provide accurate numbers of monthly searches but will give you access to valuable data about organic searches for cannabis and hemp related terms, enabling you to accurately target your content and build the most effective SEO campaign possible. So grab a cup of joe, pull up a chair, and let’s get down to keywords.

I. Overview of the importance of keywords in SEO for hemp and cannabis businesses

Keywords are an essential part of SEO for all businesses, especially those in the hemp, weed, marijuana or cannabis industry. By understanding what users are searching for and incorporating these search terms into your web content, you can boost your website’s presence in search engine results pages (SERPs). To maximize your efforts and see the highest return on investment, it is important to identify target keywords that will bring in qualified leads. This means finding words and phrases related to your business that have high search volume, such as “CBD” “CBD Oil” or “Cannabis Oil”. Once you have identified a list of potential keywords, you can narrow them down by assessing the competition level of each term and considering its relevance to your product or service. Additionally, understanding the type of search intent behind each keyword can help you create content that resonates with users and increases engagement with your website. Digital marketing professionals understand how important it is to use targeted keywords in SEO for hemp and cannabis businesses to stay ahead of competitors in this rapidly growing market.

Why traditional keyword tools like Google Keyword Planner are not suitable for the Cannabis industry

Google Keyword Planner: Betcha Can’t Find These Words! As a cannabis marketer, you understand the importance of effective keyword research in optimizing your website’s SEO strategy. However, finding the right keyword tool can be a challenge, especially in an industry that is heavily restricted by advertising policies. Traditional keyword tools like Google Keyword Planner are great for other industries, but when it comes to hemp and cannabis, they fall short.

The issue is that Google Keyword Planner does not show any cannabis-related keywords, leaving marketers in the dark when it comes to finding the right keywords for their business. And unfortunately, most other keyword research tools such as AHREFS, MOZ, and SEMrush all rely on data from Google, which means they also have either limited or greatly reduced traffic numbers from weed-related terms.

This leaves cannabis marketers in a difficult position and forces them to check out some alternative solutions. 

Purpose of the article:

The purpose of this article is to highlight the top cannabis keyword research tools, both free and paid, that hemp and cannabis businesses can use to improve their SEO strategies. Keyword research is an integral part of any successful digital marketing campaign, and can be the difference between success and failure. With the rise of cannabis-related businesses, it’s important to know which tools are best suited for finding relevant keywords that will help you reach your target audience.

II. Keyword Research – Finding the SEO keywords for hemp, cannabis or marijuana businesses

Explanation of the importance of keyword research in SEO

Keyword research is an essential element of any successful SEO strategy. It’s the process of uncovering the keywords and phrases that people use to search for information about a specific topic or product. By understanding the words and phrases your customers use to find what they’re looking for, you can craft content that speaks directly to their needs and interests. This helps you reach them when they’re already interested in your services. With the right keyword research tools, you can easily create effective campaigns and boost your visibility on search engine results pages.

Overview of the different types of keywords (short-tail, long-tail, etc.)

When it comes to creating an SEO strategy for your cannabis-related business, there is a variety of keywords that you should consider. Firstly, there are the two main types – short-tail and long-tail keywords. 

Short-tail keywords are generally one or two words in length and feature common search terms, such as ‘cannabis’ or ‘weed’. They typically have a high search volume and can be quite competitive; however, they can easily direct visitors to your website.

On the other hand, long-tail keywords are longer phrases (often three or more words) and tend to be more specific. This type of keyword has a much lower search volume but can be easier to rank for since competition is usually lower and results more targeted. An example of this would be ‘organic CBD oil UK’.

Using both short-tail and long-tail keywords in combination can be effective in pushing up your site’s ranking. A comprehensive keyword tool will help you identify the most relevant and searched phrases so that you can optimize your content accordingly.

Benefits of using keyword research tools in SEO for cannabis companies

For cannabis businesses looking to maximize their visibility on search engines, keyword research tools can provide valuable insight into the impact of a given keyword. By understanding what keywords your consumers are looking for and where they rank in organic search results, you can boost brand reputation and drive more traffic to your website. With the right keyword optimization strategies, cannabis businesses can make sure their content appears at the top of the SERPs when someone searches for relevant terms. This not only increases targeted web traffic from potential customers but also boosts trust in your brand, as your website is seen as an authoritative source of information on cannabis-related topics. Ultimately, utilizing keyword research tools ensures that your SEO strategy is tailored to your target audience, making it more effective in driving sales and increasing customer loyalty.

So creating and managing a keyword list is a wise thing to do for any business working on a content marketing strategy.
(i.e. CBD companies should create keyword list and try to find the best CBD keywords, CBD SEO keywords and CBD terms for their company product and/or service. Use the best keywords on all articles/pages and  incorporate them regularly in their content marketing strategy. If your doing local SEO for a cannabis dispensary or similar, using keywords such as marijuana dispensary, dispensary for cannabis, etc. together with a location and nearby keywords can drastically improve your local visibility on search engines. )

III. Top 5 Cannabis Keyword Tools

Brief overview of each of the top 5 tools:

1. SEMrush

SEMrush is a comprehensive keyword research and analysis tool that allows users to analyze keywords, track rankings, check backlinks, find competitors, and more. It offers a variety of features designed to provide actionable insights on the search engine optimization (SEO) performance of any website.

FREE with a limit and Paid Plans | Website

2. Ahrefs

Ahrefs is an all-in-one SEO platform that helps you get better rankings in search engines like Google. The tool provides unparalleled insight into keyword research and backlink analytics, enabling users to make better decisions when optimizing their websites for search.

Free and Paid | Website

3. Moz Keyword Explorer

Moz Keyword Explorer is an easy-to-use keyword research tool that helps you discover new keywords and phrases related to your topic or niche. The tool also offers various metrics to help you evaluate the competitiveness of each keyword and determine its potential value.

Free and Paid


4. KWFinder

KWFinder is a powerful keyword research tool that enables users to quickly identify relevant keywords for their online marketing campaigns. It includes a range of features such as multi-language support, an intuitive interface, detailed metrics, and more. 


5. SERPstat 

SERPstat is a comprehensive SEO platform that helps users understand how their sites are performing in organic search results across multiple countries and languages. The platform features advanced tools for keyword research, competitor analysis, ranking tracking, backlink analysis, website audit reports, and more


More Keyword Research Tools:

In our research we found more keyword research tools worth mentioning…

6. Keywords Everywhere 

Keywords Everywhere is a keyword research tool that helps users find relevant keywords based on search queries. It provides detailed metrics such as cost per click, competition level, and search volume. The tool also includes related keywords and provides insights into the SEO landscape of any website.

Free and Paid | Website

7. is a powerful keyword research tool that provides users with valuable insights into keyword performance, competition levels, and search trends. It offers both global and local search data for any language and location. The tool also includes related keywords and suggestions to help users optimize their SEO strategy.

Free and paid | Website

8. AnswerThePublic

AnswerThePublic is a keyword research tool that helps users to find out what people are asking about on search engines. It provides valuable insights into consumer intent and how to use them to drive traffic and increase website engagement. The tool also offers additional features, including the ability to compare multiple keywords and related topics.

Free and paid | Website

9. KeywordSheeter

KeywordSheeter is a keyword research tool that helps users to quickly generate a comprehensive list of relevant keywords for their website. It provides an easy-to-use interface to search for keywords, select from various filters, and analyze the potential of each result. The tool also offers additional features such as keyword suggestions and automatic updates.

Free and Paid | Website

10. Soovle

Soovle is an easy to use keyword research tool that quickly finds relevant keywords from multiple sources and helps users optimize their website for search engine optimization (SEO). It allows users to search for keywords on popular sites like Google, Yahoo!, Bing, YouTube, Amazon, and more. Soovle also provides suggestions based on the user’s current query and offers trending topics that can be used as potential keywords.
various filters, and analyze the potential of each result. The tool also offers additional features such as keyword suggestions and automatic updates.

Free | Website

11. Google Trends

Google Trends is a tool from Google that helps users track and analyze search trends across the web. It allows users to compare search terms, identify rising and declining trends, and explore related topics. The tool also provides insights into geographic-specific search volume and user demographics.

Free | Website

IV. Keyword Analysis and Optimization

How to use keyword research tools to analyze your website’s current keyword usage

Keyword research tools can provide an in-depth analysis of how your website is currently using keywords. By utilizing these tools, you’ll be able to identify which keywords are driving the most valuable traffic and optimize your content accordingly. 

To begin, you’ll need to enter in your domain name into the keyword research tool of your choice. From here, the tool will analyze your website’s content and generate a list of relevant keywords that you should target. You’ll then have the ability to view information such as search volume, competition levels and cost-per-click of each keyword, which can help you optimize your content for higher rankings on SERPs. Additionally, you’ll be able to compare your website’s keyword usage with competitors, providing valuable insight into their SEO strategies. 

Once you’ve identified key opportunities for improvement, you can then adjust your content accordingly. This may involve rewriting or adding new phrases or words that are more likely to rank for specific search queries. You can then use the same keyword research tool to re-analyze and track the progress of your changes over time.

How to identify opportunities for improvement in your cannabis website’s keyword strategy

When looking for opportunities to improve your website’s keyword strategy, the first step is to perform a keyword analysis. This will reveal the search terms and phrases that are bringing people to your website, helping you to identify potential areas for improvement.

Once you have identified the keywords and phrases currently in use on your website, it is important to assess their effectiveness. You can do this by analyzing the search traffic they bring to your site, as well as the conversions they are producing. If some of your keywords are not performing as expected, then consider exploring alternative phrases or topics related to those terms.

After conducting your keyword analysis, you should then optimize your website based on the data collected. Consider revising existing content and titles to include more relevant keywords, adding meta descriptions with targeted phrases, and/or creating new pages and posts that focus on specific topics related to key phrases. Doing so can help to ensure that your website appears higher in search engine results and attract more organic visitors.

The best practices for incorporating keywords for cannabis into your website’s content (e.g. meta tags, headlines, etc.)

For cannabis brands and businesses looking to boost their SEO strategies with keyword list-building, it’s essential to have a thorough understanding of best practices for incorporating keywords into your website content. From meta tags and headlines, to headlines and body copy, here are some tips on using keywords to help strengthen your brand’s online presence:

• Ensure that every page has at least one of your key phrases in its title.
• Use variations of your target keywords throughout all pages of content
• Optimize images by including relevant keywords in captions and descriptions.
• Construct natural keyword phrases based on search intent.
• Pay close attention to how you use related terms, such as CBD and cannabis.
• Keep track of your keyword rankings with a comprehensive analytics tool.

Following these best practices will increase the chances of ranking organically in the cannabis market, while allowing websites to remain within the confines of Google’s webmaster guidelines.

The best practices for incorporating keywords into for SEO purposes include meta tags, headlines, and body text. Meta tags should include the chosen keywords in order to draw organic traffic from search engines. Titles and headlines are also key as they give readers an indication of what the page content will be about; the title should accurately reflect the page content, and it should contain one or two of the chosen keywords. Finally, using keywords in the body text will allow search engines to better understand the page’s contents. However, avoid keyword stuffing as this tactic can damage your ranking on major search engines. 

By following these best practices, you can ensure that your website content is well optimized for today’s search engines. In turn, this should result in a higher ranking on major search engine platforms and more organic traffic to your website.

Measuring the Impact of Cannabis SEO Keyword Optimization Efforts

When developing a keyword optimization strategy for cannabis-related businesses, measuring the success of your efforts is essential. To give you an idea of where to start, here are some suggestions to help you get the most out of your investment:

1. Track progress over time – Keep track of your rankings over time so you can see how well your keywords are performing in different areas and make adjustments as necessary. 
2. Monitor on-page SEO – Look out for any changes that need to be made to improve the on-page SEO for each webpage. This includes making sure all keywords are used correctly and each page contains relevant content. 
3. Invest in more research – Research more keywords for SEO, Cannabis and CBD, and Marijuana websites to ensure your list constantly reflects best practices.
4. Analyze competitor keywords– Take note of competitors’ keyword strategies and compare them with yours to see what works for them.
5. Test individual keyword performance – Use a tool like Google Analytics or Search Console to test individual keyword performance and analyze clicks, impressions, and conversions.

By implementing these steps and tracking your progress over time, you can ensure that your SEO efforts have a positive impact on your business growth.

V. Conclusion

Summary of the main points covered in the article

So, there you have it folks! We’ve explored the challenges faced by hemp and cannabis businesses in finding suitable keyword tools for their SEO strategies, and uncovered the top 5 cannabis keyword tools that are guaranteed to give your online presence a boost. Whether you’re a startup looking to make your mark in the industry, or an established business seeking to fine-tune your SEO strategy, these tools have got you covered. From the comprehensive data analysis capabilities of SEMrush, to the user-friendly interface of Keywords Everywhere, you’re sure to find a tool that fits your needs and budget. And remember, when it comes to optimizing your website for search engines, knowledge is power! So, keep learning, experimenting, and leveraging the right tools to take your hemp or cannabis business to new heights.

Final recommendations on which cannabis keyword tool(s) to use and how to make the most of them

We recommend starting out with the free keyword tools out there. Once you get the hang of it, you can sign up for month or a trial on one of the large bigger providers in the space. See if the data provided helps you make smarter business decisions in your seo and marketing strategies. It can definitely be worth it. As we know the competition in the cannabis space is not sleeping. A smart online marketers should do keyword research for cannabis and their companies’ branded keywords as well as general keywords for the cannabis product or service offered.  

Elevate Your Hemp or Cannabis Business: Maximize Your SEO with Keyword Research

At Hemp Directory, we understand that SEO can be overwhelming for businesses, especially those new to the industry. We want to help you get your business off the ground, so if you’re feeling overwhelmed and don’t know where to start, consider working with an SEO specialist or cannabis SEO agency who can guide you on the journey.

Our website provides a comprehensive list of SEO consultants who specialize in assisting hemp and cannabis companies. Now that you have these tools in your arsenal, there’s no limit to what your business can achieve online! With online visibility comes increased customer insight, awareness, and then ultimately sales growth – so why wait? Start optimizing your keywords today!

Please note that, even though hemp and cannabis is legal in some countries, it’s always better to check the regulations of your country before starting your advertising campaign.


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